Duane Reade, the most recognized drugstore chain in metropolitan New York, has teamed with 2D barcode developer JAGTAG to create a new interactive advertising campaign. When you first look at the billboard you’re not really sure who the ad represents or what product the ad is for but then, as you read through the copy […]
Google has identified over 100,000 businesses in 5,000 towns and cities across the U.S. as “Favorite Places on Google” based on Google users’ interaction and local business listings. Each business will receive a window decal (see right) with a unique QR barcode that can be scanned with a mobile phone and will bring a viewer […]
The Detroit Red Wings, one of the National Hockey League’s oldest teams, is also one of the League’s first teams to make their in-arena distributed programs interactive by adding QR barcodes (see below). When the QR barcode is scanned with a mobile phone, Red Wing fans will be instantly shown a video, which features the […]
Hearts of Fire, a Boston-based provider of diamond rings and jewelry, has just released a new print advertisement which includes a QR barcode (see ad below – the QR barcode appears in lower left hand corner ). By scanning the QR barcode with their mobile phone, a reader will be brought to the company’s website, […]
What do bar codes offer that other mobile media don’t?A simpler and more convenient user experience, and the optimal blend between ubiquity and personalization. You do not have to open your mobile browser, type in a URL or search for content you want. With just a click of your camera you are taken to the […]
Marketing to the active shopper by revolutionizing the retail store environment is paramount in the minds of marketers who use a retail setting to sell their products. Now with the simple interaction of the mobile phone and product packaging, marketers can provide information and consumer interaction at the store shelf, often persuading a purchase, increasing […]
Thank you for visiting my blog. Any comments or suggestions are gladly welcomed. Enjoy.