Best Buy Goes Interactive

To help consumers cross-over from the physical world to the digital world, more and more companies are starting to incorporate 2D barcodes into their print advertising and promotional campaigns. One such company is Best Buy, the consumer electronics retail giant. Recently, Best Buy prominently featured a QR barcode on the front page of its weekly […]

New 2D Barcode Generator

Kerem Erkan, a network and server security professional who lives in Turkey, and who has been working with 2D barcodes since 2006, has built his own 2D barcode generator. Written in PHP, Kerem’s application can currently generate QR Code, Data Matrix, Aztec Code and Micro QR Code. Whereas most other generators only offer the ability […]

Quebec Tourism Packages via QR Codes

Quebec’s Tourism Department launched a new magazine advertisement, which features a QR barcode, to promote summer-time travel packages to the city. The barcode is located in the lower left hand corner of the ad and written under the code is the phrase, “See where summer can take you.” While the copy is somewhat intriguing and […]

Interview with 3GVision

Today, I spoke with Ofer Lev, Vice President Products and Marketing at 3GVision. 3GVision is the global pioneer and leader in mobile barcode reading and advanced image processing technologies. Here’s our discussion: RM: How would you describe the use and acceptance of 2D barcodes in the U.S. today, and what will it take to raise […]

Islands Magazine uses Tags

The June issue of Islands Magazine features Microsoft’s Tag barcodes within the publication which, when scanned with a smartphone, enables readers to access four apps developed by Islands’ editors. The cover features an app icon and URL for a Pictures app that is available exclusively in the Apple iTunes Store. It offers users a gallery […]

ShotCode Barcodes

Here’s another type of 2D barcode called ShotCode. Based in the Netherlands, ShotCode has been active in the mobile tagging space since 2003, and has worked for companies which include: Coca Cola, Heineken, Xbox, Nike, Volkswagen, Monsterboard and Jameson Whiskey. Currently, the company supports over 360 compatible phone models and ShotCodes have been printed on […]

Microsoft Tags

Microsoft is currently beta testing a new kind of 2D barcode, which is technically known as High Capacity Color Barcodes (HCCBs), but is more commonly referred to as a Tag. The advanced computer imaging of Tags employs different symbol shapes in geometric patterns and multiple colors (cyan, magenta, yellow) to provide more information in less […]

New York Acura Dealers Debut QR Barcode Ad

The New York Acura Association, which is comprised of three top U.S. Acura car dealers (Paragon Acura, Rallye Acura and Acura of Westchester), recently teamed with with Level 5, a digital advertising agency that focuses on the automotive industry, to create a new advertisement, which features a QR barcode. The advertisement began running in The […]

Agency Focused on QR Barcodes

QRe8, a new Toronto-based full service advertising agency that specializes on QR code strategy and execution, claims to be the world’s first agency that truly connects high tech and high touch. With clients including Costco, Dove, Unilever, Kraft Foods, Royal Ontario Museum and Safeway, QRe8’s services include QR barcode strategy, campaign management, real-time campaign reporting, […]

2D Barcodes on Resumes

Today’s job market is more competitive than ever and job seekers need to be as creative as possible in their search for a new position in order to distinguish themselves from other candidates. To help job seekers accomplish this, many career experts and coaches suggest, among other things, to create and promote a personal brand, […]

QR and Data Matrix Code Generators

Listed below are just a few of the many companies and individuals who offer free QR and Data Matrix barcode generators. Most of these sites offer the option to generate a code for a website or link URL, general text, SMS or contact information for business card purposes. Additionally, many of the generators enable you […]

Smart Posters in Frankfurt

Not just for retailers, QR barcodes are now being used by Frankfurt’s transport authority to aid bus, train and underground passengers. These barcodes can be found on smart posters known as Info-Modules, which are being placed in train cars on the U1, U2, U3, U4 and U5 lines on Frankfurt’s U-Bahn underground railway. On the […]