Microsoft Tags in Food & Wine

Microsoft Tags can be found in this month’s Food and Wine magazine, but their use is more for editorial purposes than outright advertising. On the front cover and in the “Best New Chefs” section of the magazine, Tags are displayed along with a caption, which prompts readers to scan the Tag to view videos about these new chefs. The caption also informs readers where to download a Tag reader app, if needed.

As more and more magazine advertisers are starting to use 2D barcodes to bridge the gap between print and digital, why not the magazines themselves, since so many have a very substantial web presence to promote and offer.


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