Micosoft Tags in Islands Magazine

The other day, I wrote about an advertiser in Islands magazine who used Microsoft Tags to promote a vacation contest. Now, I come to notice that the magazine itself is using Tags.

The page below, which promotes discounted summer vacation packages, can be found towards the back of this month’s issue, and it provides readers with a detailed explanation, and visual, of what Tags are and how to scan them. Realizing that not all of the magazine’s readers have a smart phone to scan the Tag, Islands’ publisher wisely provides the URL address that the Tag links to, thus anyone and everyone can gain access to the same information.

Because many magazine publishers now have as much content to offer and promote online as they do in print, 2D barcodes make just as much sense for publishers to use than advertisers, and it seems as though this trend is already in the making.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s