From July 1 – August 31, the JAGTAG code will be included in store posters, table tents, shoe talkers and on retail store staff shirts. A second phase of the program will roll out around July 15th, when sneaker retailer Finish Line will send out a direct mail piece to 10,000 people. For both phases of the campaign, the return message to a consumer who scans the JAGTAG code is a video of the Ghost 3 shoe, along with a sweepstakes confirmation message and the option to opt in to their mobile database.
This campaign illustrates the variety of collateral that 2D barcodes can be displayed on and, to this point, I believe we will start to see 2D barcodes on more and more point-of-sale and direct mail pieces in the future. Additionally, the Brooks’ campaign also demonstrates how codes can be linked to much more than just a mobile web page.