The television channel, Starz, has launched an advertising campaign to promote a new 8-part mini series, which is based on Ken Follett’s “The Pillars of the Earth.” In the two-page ad found in Entertainment Weekly, a Microsoft Tag is displayed. Scanning the Tag brings the reader to a trailer for the series, which is fully explained in the copy along side the Tag.
I have seen full-page versions of this ad in The New York Times and other publications, but there was no Tag displayed. Why? From what I can tell, there was more than enough real estate in these others ads to display a Tag, so why wouldn’t Starz want to reach as broad of an audience as possible and allow them to interact with a Tag and show them the trailer? I can understand testing and research may be happening in the background, but even so. Anyone care to guess or comment?