Mobile Marketing Handbook

Kim Dushinski, founder of Mobile Marketing Profits and author of The Mobile Marketing Handbook, has decided to include my list of 2D barcode best practices in the handbook’s second edition, which is due out next year.

In this practical handbook, Kim offers “easy-to-follow advice for firms that want to interact with mobile users, build stronger customer relationships, reach a virtually unlimited number of prospects, and gain competitive advantage by making the move to mobile now.” In the next edition, Kim talks about the use of 2D technology and how it can be incorporated into a company’s mobile marketing strategy.

Through Mobile Marketing Profits, Kim, who was named one of Mobile Marketer’s Mobile Women to Watch for 2010, provides mobile marketing education and consulting services to corporations, marketing professionals and entrepreneurs.

(Kim, thank you.)

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