In reading this blog, a person may walk away believing that 2D barcodes are only to be used in business-to-consumer (B2C) campaigns and settings but, in reality, they can also serve the business-to-business (B2B) world.
Whether the call to action and scan resolve leads to an industry research paper, media kit, request for proposal, contact information, product demonstration, promotional literature, sales presentation, press release, event promotion, etc., the content being provided must deliver value, relevance and meaningfulness to the targeted audience. Just as with B2C campaigns, B2B campaigns must be well thought out and centered on the barcode and its resolve, as opposed to these items being an after thought and last minute addition to a campaign. In fact, many, if not all, of the two dozen of so best practices that I have compiled for 2D barcode-based advertising and promotion would apply to the B2B marketplace as well.
Over the past several weeks, I have been actively seeking B2B 2D campaigns, but have only found one. If you know of any, and would like to share, please comment to this post or contact me directly offline.