Nat Geo uses QR Code

A quick post, as I return to my office from the holiday weekend, which I hope you and yours were able to enjoy. National Geographic is currently running this multi-channel campaign to promote its television show “Great Migrations.” Featured in the advertisement is a QR Code which, when scanned, brings the reader to a mobile […]

OnStar Revisited

A few days ago, I wrote an article about a new 2D-based advertising campaign that OnStar, the in-vehicle safety, security and communication service company, recently launched. It turns out that the advertisement I saw was only one of several that make up the campaign. Upon scanning the QR Codes in the additional advertisements which are […]

American Eagle uses QR Code

American Eagle has launched a new holiday promotional campaign, which features a QR Code. When the QR Code is scanned, the reader will receive promotional codes enabling them to save 15% off purchases made before December 24th. Three items worth noting about this campaign. First, where and or what is the call to action? All […]

2D Barcode Study by Nellymoser

Mobile technology company, Nellymoser, recently completed a study of how the nation’s leading monthly magazines are using 2D barcodes or, as they refer to them, mobile action codes. The company analyzed the 2D barcodes used and mobile content delivered by the top 100 U.S. magazines by circulation from September to November 2010. In total, 57 […]

SAS uses QR Code

SAS, the business analytics software and services company, has launched this print advertisement, which features a QR Code, and is one of only a handful of 2D business-to-business campaigns that I have found on the market. When the code is scanned, the reader is shown a two minute video, which amounts to nothing more than […]

OnStar uses QR Code

OnStar, the in-vehicle safety, security and communication service company, has launched this two-page magazine advertisement to promote its new MyLink app. The QR Code featured in the advertisement resolves to a video, which is the same video found on the company’s website (read reused content). Although not overly long at 1.12 minutes, I did experience […]

Takeda Pharama uses QR Code

Here’s a new one…a pharmaceutical company making use of 2D technology. Takeda Pharmaceuticals has launched this magazine advertisement to promote Uloric, a drug which helps cure gout. Featured in the advertisement is a QR Code which, when scanned, resolves to a mobile website. As if there was not enough disclaimer in the printed advertisement, there […]

TIME uses Branded QR Code

TIME magazine continues to use QR codes to promote and connect readers with content on its website. This two-page advertisement, which features a customized QR code, promotes the publication’s latest project called TimeFrames. When I scanned the code, the regular, as opposed to mobile optimized, version of the magazine’s website appeared and so did a […]

2D Barcode Litmus Test

One question that I am frequently asked is, “How do I know if my company is using 2D barcodes the right way?” My answer, “Take the 2D barcode litmus test.”  The 2D barcode litmus test is a relatively simple test in that it requires the asking of only one question, “Does the use of 2D […]

Lead by Example or Maybe Not

 Allstate, the insurance company, placed this full-page insert into the latest issue of the Association of National Advertisers’ (ANA) member magazine. The purpose of the QR code-based insert was to congratulate the ANA on its 100th anniversary. When the code is scanned, it resolves to a text message which reads,  “100 years of helping advertisers […]

Red Hot QR Code

In the Sports section of last Friday’s New York Post, I spotted this QR code advertisement for RedHot Dateline. By virtue of the advertisement, it seems as though a whole other industry is ready to start making use of codes. Clever, yes or no? Because I did not scan the code, I leave it to […]

Kudos to Canon

Canon, the electronics manufacturer, gets 2D. Currently, the company is running a print campaign called “Service and Support” to promote their 100% U.S.-based support offering and, featured in the advertisement, is a Microsoft Tag. How or why other companies cannot execute a 2D campaign like this I haven’t a clue. Let’s take a closer look […]

Real Estate Property uses QR Code

Last week’s Timeout New York had a number of QR code-based advertisements and listings, many of which were for real estate properties in the New York City area. The advertisement above for One Brooklyn Bridge Park caught my eye, because of something very simple. The advertisement’s main headline/call to action reads, “One Scan. One Amazing […]