2D Barcodes in 2011

During the past several weeks, a number of people have asked for my opinion and/or prediction on the future of 2D barcodes in 2011, so, I thought, why not share them and post them here for all to see. Read through most any major publication today, whether it be a magazine or newspaper, and chances […]

Antiques.com uses QR Code

To see the diversity of industries or market segments that are making use of 2D technology, look no further than this print advertisement from Antiques.com. While many of us may view the antiques business as staid and not very tech oriented, here Antiques.com makes use of technology and promotes the fact front and center. By […]

Best 2D Barcode Campaign 2010

At this time of year, individuals and organizations often select and publish their “Best of This” or “Best of That” item or list, so I thought, why not select my own “Best,” as it relates to the 2D barcode campaigns that I reviewed over the past year? In a perfect world, I would use qualitative/quantitative […]

NPR Story on 2D Barcodes

Last Friday, I was quoted in a story that WNYC, National Public Radio’s New York affiliate station, aired about how retailers were using 2D barcodes this holiday shopping season. Although the story did not go into any great detail about 2D barcode technology, there is a quote in the story that I believe is worth […]

Lion Nathan Wine Group uses QR Codes

Lion Nathan Wine Group, owner and importer of fine wines from around the world, recently launched a new QR Code-based proprietary marketing program called Cellar Key. The Cellar Key program includes five wine brands (Argyle, St. Hallett, Wither Hills, Argento, Petaluma) and more than 20 wines, and consists of various pieces of marketing collateral, all […]

JAGTAG Holiday Card

Yesterday, I received a Happy Holidays e-Card from JAGTAG, which I greatly appreciate and thought to share. Is it just me, or does the JAGTAG code used in this message not work. This morning, I took a picture of the code/image and emailed it to holidays@jagtag.com, as instructed in the e-Card, but the message I […]

On-line Purchases Made Easy with Mobio App

Mobio, a Vancouver-based technology company, offers a mobile application to merchants and consumers, which facilitates the secure on-line purchase of merchandise via a QR Code. Here’s how it works. From the merchant’s perspective:When a merchant pays the fee to become a Mobio affiliate, Mobio generates and provides the merchant with QR Codes, in addition to […]

City Harvest uses QR Code

City Harvest, the world’s first food rescue organization, recently launched a new advertising campaign, which features a ScanLife generated QR Code. Although a number of non-profits are now using 2D barcodes for fund raising purposes, this is the first non-profit campaign to be reviewed on this blog. When the QR Code is scanned, the resolve […]

Burson-Martseller Reports on 2D Barcode Use by Fortune 50

Burson-Marsteller, a global public relations and communications firm, and sister agency, Proof Integrated Communications, just released the findings of a research study titled “Fortune 50 Use of Mobile: If You’ve Got It, Flaunt It.” Essentially, the study reveals that the majority of Fortune 50 companies have mobile websites and or apps, but few are actively […]

Express uses QR Code

Express, the specialty retailer of women’s and men’s apparel, has recently launched a two-page advertisement in Gotham magazine using a QR Code (the code is located in the lower left hand corner, but was cut off in the picture). Lots to talk about here. First and foremost, the QR Code displayed in the advertisement is […]

Columbia Revisited

Last week, I wrote a review about a QR Code campaign that Columbia, the outdoor sportswear company, is doing, and I wanted to follow up that post with one other item. Over the weekend, I received an email from Columbia asking me for a review of the product, a pair of ski mittens, that I […]

Collect N Share from MSKYNET

By now, it has almost become a standard or given. Look at the bottom section of a print advertisement and you will find a Facebook, Twitter and or YouTube logo icon, all which are used to promote the fact that the advertiser has a presence on these social media websites and in these social communities. […]

Columbia uses QR Code

A few weeks ago, I ordered a holiday gift from Columbia, the outdoor sportswear company. When I received the box in the mail, much to my surprise, there was a QR Code on it. Before explaining and commenting on the code scan resolve, let me give a little background on Columbia’s shipping program. When you […]

SAS Revisted

This 2D-based print advertising campaign is one that I simply do not understand. SAS, the business analytics software and services company, is at it again. Last month, they placed an advertisement in Bloomberg Businessweek (the top image below) and, this month, I spotted the same advertisement, plus one more, in Harvard Business Review. The two […]

B2B use of Microsoft Tag

Here’s one more to add to the B2B list of 2D barcode campaigns. Microsoft has launched a magazine advertisement to promote its Dynamics CRM Online product. Featured in the advertisement is, what else, a Microsoft Tag. When the Tag is scanned, the reader is brought to a mobile web site. If for nothing else, this […]