By now, it has almost become a standard or given. Look at the bottom section of a print advertisement and you will find a Facebook, Twitter and or YouTube logo icon, all which are used to promote the fact that the advertiser has a presence on these social media websites and in these social communities. But how well do these static logo icons really work to help a consumer 1) navigate and find the advertiser’s official social media website and 2) get onto the site itself from viewing the printed advertisement. Not very. So, what’s an advertiser to do?
What about taking the static social media website logo icons and redesigning them slightly to incorporate a 2D barcode? This way, when a consumer sees the logo icon in a print advertisement, on a billboard, point of sale sign, kiosk, etc., they can easily scan the 2D barcode with their smartphone and immediately link to the advertiser’s social media site and community. Sounds clever, eh? Well MSKYNET, the company behind SPARQCode, has already figured this out and recently launched a new service called ‘Collect N Share‘ which does just the above.
The idea behind ‘Collect N Share’ is to help local businesses connect with their customers via the major social media websites/communities, and to do so at no cost. All a business owner has to do is enter some basic information in the service’s app and MSKYNET will generate the appropriate social media website logo icon with a SPARQCode already included. Then all the business owner has to do is print the revised logo icon and display it wherever they wish. A key feature/benefit of the service is that MSKYNET provides free analytics to the business owner as well.
As a marketer, I have always wondered why companies display social media icon logos in their advertisements without a URL address. How would I know that “facebook.com/adidasoriginals” is the URL for Adidas on Facebook or that “twitter.com/adidasrunning” is the URL for Adidas on Twitter? And these are for a major brand. What about a more local company, one that a consumer may not know how the company refers to itself on the social sites. ‘Collect N Share’ is a great idea, because it works to enhance the customer experience and make social communication between company and customer that much more seamless. Something tells me there will be knock-offs of this service, and companies bigger than a local Mom & Pop store will use it.