JetBlue uses QR Code

JetBlue has launched a new campaign to promote a winter travel giveaway program. This creative billboard was spotted in the New York City subway and features a QR Code; two in fact. When the QR Code is scanned (the smaller code in the lower left hand corner of the larger code), a message appears on […]

QR Code at 30,000 Feet

The page below comes from the January issue of Spirit Magazine, the in-flight magazine of Southwest Airlines. The article, “The Pleasure Principles,” is about raising happy kids and, as a means for the reader to be able to interact with the article and for Southwest to offer something of additional value to the reader, Spirit […]

Ken and Barbie use QR Code

Did you know that Ken and Barbie, America’s first couple, were on the outs? I didn’t, until I saw this phone booth billboard here in New York, which happens to feature a QR Code. Mattel, the company that manufactures Ken and Barbie dolls, is behind this new campaign. When the QR Code is scanned, the […]

Frito-Lay uses QR Code

Food snack manufacturer, Frito-Lay, has launched a new print campaign, which features a QR Code. This is one of only a few food companies that I have seen make use of 2D technology in an advertisement. Upon scanning the QR Code, the reader of the ad is brought to a very simple mobile website. On […]

2D Barcode Tipping Point

With two weeks to go until Super Bowl XLV, are we also two weeks away from realizing the 2D barcode tipping point: the point when 2D barcodes enter the mainstream? Over the next couple of weeks, and during the Super Bowl itself, Americans by the tens of millions will be exposed to new and different […]

Not a Sweet Use of QR Codes

Krisda, the Canada-based manufacturer of an all natural sugar-free sweetener, has started to use QR Codes on their product packaging. When the QR Code is scanned, consumers are brought to a mobile website, which is supposed to offer information about Krisda benefits, the company, product offerings, recipes, where to buy and free stuff (I love […]

Atlantis Resort uses QR Codes

Atlantis, the Caribbean resort, has been running a series of full-page advertisements in The New York Times to promote their winter vacation specials and, in these ads, QR Codes are featured. When I scanned the code in this particular advertisement (lower left hand corner), it took three different code reader apps to finally get the […]

Article in The Barcode News

The Barcode News is an on-line publication, targeted towards retailers, which provides useful and timely information about all things related to barcodes (UPC, 1D, 2D, etc). In today’s edition, they ran an article that I wrote, which is titled “How to Successfully Use 2D Barcodes in Advertisements.” In brief, the article discusses five key best […]

PSFK Releases Future of Mobile Tagging Report

PSFK, a New York City based trends research and innovation company, recently published Future of Mobile Tagging, which is the latest in their series of “Future of” reports. The 95-page report is broken down into five sections. The first four sections (Awareness, Information Gathering, Action/Purchase and Post Purchase) each provide a number of real […]

AT&T Mobile Barcode Services

Last week, I wrote an article about an advertisement which featured an AT&T generated barcode, and mentioned that I would follow-up with additional information about AT&T’s barcode platform. After speaking with one of the heads of the company’s Mobile Barcode Services group, here’s a bit more information. Last year, AT&T launched Mobile Barcode Services as […]

CEC Wheels uses Data Matrix Code

CEC Wheels, a purveyor of luxury automotive accessories, customizing and tuning, has launched a new print campaign, which features a Data Matrix barcode. The code in the advertisement was generated by a California-based digital marketing firm called The Bar Pages. There are a couple of positive elements in the ad and some that are a […]

Ekornes uses Microsoft Tag

Ekornes ASA, Scandinavia’s largest furniture manufacturer, has launched a new print advertisement to promote its Stressless® brand of reclining chairs. The advertisement features a Microsoft Tag which, when scanned, brings the reader to a mobile website. Hurray! But let’s not get over excited. When the reader gets to the mobile site, they are given three […]

Starz uses AT&T Mobile Barcode

Here’s a new one…a 2D barcode from AT&T. Cable station, Starz, is running a campaign to promote a new series called “Spartacus-Gods of the Arena.” In the billboard advertisements that I have seen on New York City telephone booths there is a 2D barcode featured, which has been generated through AT&T. When the code is […]

Halstead Property uses Branded QR Codes

New York-based real estate firm, Halstead Property, has recently launched a major corporate initiative whereby branded QR Codes, or H-Tags as the company refers to them, are being used to drive prospective and existing clients from printed marketing collateral to digital marketing collateral. The company claims they are the first to make use of 2D […]

Pardon the Interruption

Over the holiday weekend, my wife and I decided to see a movie. We called a local theater to purchase tickets in advance and got connected to Fandango. While I knew what to expect with the various menu options and prompts (enter name of movie, confirm, enter zip code, confirm, enter number of adult tickets, […]