Guns, Butter, Barcodes

Last week, I spoke with the Director of Brand Marketing of a premium consumer goods company about their foray into 2D technology, as the company recently launched their first 2D print advertisement in a major national publication. The comment/question I put to the director was that I did not believe the campaign went far enough […]

Kodner Galleries uses QR Code

Kodner Galleries recently launched this advertisement to promote its latest auction catalogue. Featured in the advertisement is a QR Code which, when scanned, brings the reader of the ad to a set of pages on the company’s main website. Once on these pages, the reader can look through dozens and dozens of listings for items […]

2D Barcode Publicity

For companies that make use of 2D barcode technology for advertising or promotional purposes, especially if 1) this is their first time to do so, and/or 2) they are the first company in their industry or local market to do so, and/or 3) the campaign and its offering is different or of great significance, why […]

Oppenheimer Funds uses QR Code

Oppenheimer Funds, the mutual fund company, has recently launched a print advertisement that features a QR Code. A lot to talk about here. The print advertisement, as minimal as it may be, promotes the firm’s latest investment theme, globalization. In viewing the ad, a reader has a number of ways to get in touch with […]

Selecting a 2D Barcode Reader App

When selecting a 2D barcode reader app, consumers/users should know that, in addition to mobile device compatibility, code detection capability and cost (free or paid), there are differences in functionality that may help determine which app is best or most appropriate for use. Of the dozens and dozens of code reader apps currently on the […]

Crocs uses QR Code

A short time ago, shoe manufacturer, Crocs, launched this print advertisement, which features a QR Code. Scan the code and the reader is brought to a very well designed mobile website. Once on the mobile site, the reader of the ad can view any and all products, which are conveniently listed by category and, should […]

Jenn-Air uses QR Code

The other day, I was reading through the latest issue of Architectural Digest and came across this clever advertisement from Jenn-Air. What you can’t tell from the image below is that the oven shown in the ad is really a die-cut card which is adhered to the page and is meant to be removed. The […]

2D Barcode Opportunity Missed

In the latest issue of TIME magazine, there is an interesting article that discusses a new and different type of highway entrance/exit system, which has been shown to reduce accidents. In the article, a long URL (time.com/diverging_diamond) is provided which links to a video showing how the entrance/exit system works. What a great opportunity to […]

Kellogg’s Crunchy Nut uses QR Code

This has to be one of the most ridiculous uses of 2D barcode technology that I have seen, and I congratulate the person(s) who was able to ‘sell’ Kellogg’s Crunchy Nut’s marketing team on the idea to use 2D for this campaign. Kellogg’s Crunchy Nut cereal is currently running a campaign, which is titled “It’s […]

Interview with Hotel Marketing Strategies

Recently, I was interviewed by Josiah Mackenzie, publisher of Hotel Marketing Strategies. Josiah’s blog, as the name suggests, focuses on the hospitality industry, and he often writes about how different technologies and applications can be used in a hotel setting to drive new business, build loyalty and deliver superior customer service. Our conversation was focused […]