WXIA TV Atlanta recently announced the use of QR Codes during their Daily 11 @ 7 news broadcast. The idea is that for every story broadcasted during the news program, a QR Code graphic will be displayed in the lower right-hand corner of the television screen. When the code is scanned, viewers will be able to link to a web page that offers additional information about the associated news story.
While it’s great to offer viewers additional news information about a particular story, I question WXIA’s use of QR Codes to accomplish this for one simple reason, how will the station inform viewers about the codes during the broadcast? By this, I mean, how will a viewer know what to do with the code if there is no on-air explanation or set of instructions? Or, will there be?
Over the past few days, I have seen stories about the use of 2D barcodes on television, but I am just not convinced that this is the right medium for the technology. Any takers?