Last year, I did a simple analysis on terms found in the 2D barcode space and, after receiving a comment by a member of my LinkedIn group (2D/QR Barcode Strategy and Creative), I thought to revisit the research and provide an update.
The charts below are from Google Trends and serve to illustrate the search volume (top chart) and news reference volume (bottom chart) for the terms “QR Code” and “Microsoft Tag” in the U.S. for the past 12 months. The blue lines represent QR Code and the red lines represent Microsoft Tag. From these charts, it is easy to see that QR Code far outpaces Microsoft Tag with respect to Internet search/news and what people want to know more about or report on.
What’s interesting to see in this research is where within the U.S., on a state and city level, the great appeal for QR Codes lies. Here are the top 10 states:
- District of Columbia
And, here are the top 10 cities:
- Austin, TX
- Minneapolis, MN
- Denver, CO
- Cincinnati, OH
- Raleigh, NC
- San Francisco, CA
- Chicago, IL
- Seattle, WA
- Washington, D.C.
- Philadelphia, PA
On a state level, what’s happening in Iowa, Colorado or Minnesota to drive such interest? I happened to come across a listing of top digital agencies in the U.S. and some were based in these top-ten states, could that be a reason? Regardless, where’s New York, Massachusetts, Oregon or California?
On a city level, I am most certain last year’s SXSW Conference is the reason why Austin ranked so high, but what about the other top-ten cities, what’s happening there? Also, why don’t cities like New York, Portland or Boston rank?
While I realize there are some caveats with Google Trend numbers, I believe the snap shot above provides a general enough statement as to which code type advertisers, agencies, consumers, news reporters, etc., are gravitating towards. It’s too bad we don’t hear from the soldiers on the ground (i.e., advertisers, agencies, code providers) as to what’s going on and why to help us understand the interest on the local level. It’s one thing to report gross scan rate numbers from month to month, it’s another to drill down a few layers to try and understand the how’s and the why’s.