Mobile Marketing Virtual Summit

Next month, the International Mobile Marketing Business Network (IMMBN) will host a three-day online event, and it gives me great pleasure to announce that I have been invited to participate as a presenter. Founded by Kim Dushinski, a recognized leader in the mobile marketing industry, the IMMBN works to help companies, large and small, new […]

IDEAlliance’s QR Code Webinar Series

IDEAlliance (International Digital Enterprise Alliance), a global community of content and media creators, and their service providers, material suppliers, and technology partners, will host a three-part webinar series on mobile marketing and QR Codes, and I am pleased to announce that I have been asked to be one of the presenters. The three-part series, to […]

Fiat uses 2D Barcode

Fiat USA recently launched this advertisement in The New York Times, which features a QR Code. When the code is scanned, the reader of the advertisement is linked to a web page that offers the reader a chance to RSVP to one of the live events that the company has planned in New York, Chicago, […]

Hello world!

Welcome to After you read this, you should delete and write your own post, with a new title above. Or hit Add New on the left (of the admin dashboard) to start a fresh post. Here are some suggestions for your first post. You can find new ideas for what to blog about by […]

New Infographic on QR Codes

Lab 42 recently published the infographic below, which comes as a result of the company conducting an online survey via social networks of 500 people in the U.S. over the age of eighteen. While some of the findings may be obvious or not and/or useful or not, the one question I would have asked is: […]

Augme Buys Hipcricket

The other week, I wrote about Augme Technologies’ purchase of JAGTAG. Late last week, the company announced the purchase of Hipcricket Inc. for $44.5 million. Now what, or should I say, who’s next? The company seems to be upping the ante with respect to being able to provide robust mobile marketing solutions, but the question […]

QR Code Misconceptions

Last Friday, Mobile Marketer posted an article about Toyota Motor Sales U.S.A.’s new promotional campaign, which features a SnapTag. According to the article, Toyota chose SnapTag over QR Codes, because the company wanted to reach as broad of a mobile phone audience as possible. Where QR Codes only play to a smartphone audience, in a […]

Progressive Insurance uses QR Codes

Progressive Insurance, recently launched a two-page (front and back) advertisement in Real Simple magazine, where each page features a QR Code. The campaign is built on a “Where’s Waldo?” theme, but instead of finding Waldo the idea/challenge is to find Flo, the company’s spokeswoman. When the first QR Code is scanned, the reader of the […]

Edelman Leather uses QR Code

Edelman Leather, a manufacturer of premier leather for upholstery, has launched a new print campaign, which features a QR Code. This full-page, right-side advertisement was spotted in the current issue of Architectural Digest, and one thing worth noting about the code, other than the fact that there are no instructions or descriptions accompanying it, is […]