ShoreTel uses QR Code

ShoreTel, a provider of “brilliantly simple Unified Communications (UC) solutions,” their words, not mine, might wish to rethink how they “communicate” with B2B consumers via their latest print advertisement, which features a QR Code. This B2B advertisement, like so many that use 2D, fails, and does so on several levels. Let’s take a closer look. […]

Universal 2D Barcode Scanner Now Available

Nellymoser, the mobile innovator and pioneer in rich media delivery, just announced the development of the Universal Action Code Scanner app which, for the first time ever, provides consumers with the ability to scan QR Codes, Microsoft Tags, Digimarc watermarks and UPC codes, all from the same scanning app. (Didn’t see that one coming although […]

Marketing with QR Codes

Progressive Business Publications, a leading provider of specialized information and education services, will host a webinar titled “Marketing with QR Codes,” and I am pleased to announce that I will be their featured guest. To learn more about the one-hour webinar and to register for the event, please click here. Date: Thursday, December 1Time: 1:00-2:00 […]