Just a quick story to pass along. Take from it what you will.
Last Sunday, my wife and I wanted to shop at a children’s retail store several miles away. Not knowing the simplest of things like, when does the store open on a Sunday, I went to my smart phone to pull up the company’s website and store information. Did the company have a mobile site? No. Did the company get our business that day? No. Has the company gotten any business from us since? No. Will it ever? Maybe.
Sure, we could have fired up the old laptop and drilled down to get such information, but that’s besides the point. When will companies, or should I say, when will marketing executives, realize that mobile is not an option? Instead, it is and has become yet another channel to be concerned about and paid attention to.
Now, back to our regularly scheduled program.