Why No Mobile Site?

Just a quick story to pass along. Take from it what you will.

Last Sunday, my wife and I wanted to shop at a children’s retail store several miles away. Not knowing the simplest of things like, when does the store open on a Sunday, I went to my smart phone to pull up the company’s website and store information. Did the company have a mobile site? No. Did the company get our business that day? No. Has the company gotten any business from us since? No. Will it ever? Maybe.

Sure, we could have fired up the old laptop and drilled down to get such information, but that’s besides the point. When will companies, or should I say, when will marketing executives, realize that mobile is not an option? Instead, it is and has become yet another channel to be concerned about and paid attention to.

Now, back to our regularly scheduled program.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s