For the past few months, Macy’s has been placing customized/designer QR Codes in many of its print advertisements (see image below) and, for whatever reason, up until now, I have not paid much attention to them. When I spotted a code advertisement in today’s New York Times, however, I decided to scan the code to see what would happen. Maybe I should have ignored this advertisement like I have all of the others.
When I scanned the QR Code, I was brought to a web page that read, “This feature is not supported. Go to Full HTML Version.” Why should that be? Why should I not be able to view what I believe was intended to be a mobile website? Is my HTC Incredible running Android so out of date or not programmed correctly? Your guess is as good as mine. When I touched the “Go to Full HTML Version” message, just to see what would happen, I was brought to a desktop version of the company’s website, which was expected, but is far from ideal. Although I said, “I should have ignored this advertisement like I have all of the others,” in actuality, I wish I had scanned the others to see if their 2D/mobile experience matched this one. Lousy.
What’s also interesting to note about the Macy’s campaign is that several months ago, Macy’s ran a campaign with JAGTAG codes (see article), then I thought ScanLife took over the account (don’t quote me on that) back in the fall, and now I wonder who’s calling the shots. Based on the scan resolve URL, it seems as though Macy’s might have taken the work in-house. While there is certainly nothing wrong with a brand changing agencies/vendors and even bringing work in-house, I’m just wondering why the vendors couldn’t keep the business.
2D Barcode Litmus Test: FAIL