Happy Holidays and Thank You

To the loyal readers of the blog, as well as first-timers, thank you for your support and interest in my work throughout the past year. It is my sincerest hope that my writings about 2D barcodes, and strategic marketing in general, have been of use and value in your day-to-day work. Over the past few […]

Where’s the Mobile Site?

As I have written in the past, sometimes I like to share a story, idea, thought, opinion, etc. that is not 2D barcode related, but strategic marketing and/or general business related. Here’s another such story. “360i is an award-winning digital marketing agency that drives results for Fortune 500 marketers through insights, ideas and technologies. 360i […]

SnapTags (Do Not) Push Scanning Technology Forward

Yesterday, an article on Publishers Weekly titled “SnapTags Push Scanning Technology Forward – Move Over, QR Codes” caught my eye, and there are a few items that I question the author, Gabe Habash, on. First, the title itself. Mr. Habash, how are SnapTags pushing scanning technology forward? As far as I know, the SnapTag technology/user […]

BP uses AR via QR

Recently, British Petroleum (BP) launched this two-page print advertisement to promote its support of the  U.S. Olympic and Paralympic teams in next year’s Olympics, and featured in the ad is a QR Code. There are several things in this advertisement worth discussing, so let’s start with the QR Code. (Note: the left- and right-hand page […]

How Adweek Reports About QR Codes

For an on- or off-line publication such as Adweek, I would like to believe that editorial space is at a premium and that the articles published are reviewed and edited by someone for value and content. Yesterday, I noticed an article on Adweek’s website by staff reporter Lucia Moses titled “QR Codes Getting More Use […]

Mobile Marketing Association Awards

Last month, the Mobile Marketing Association, a global trade association for the mobile industry, announced the winners of their 7th Annual Global Mobile Marketing Awards for Innovation, Creativity and Leadership, now referred to as “The Smarties,” and it is interesting to note that only one campaign out of the 56 winners made use of 2D […]

NFC to Eclipse QR Codes – A Reply

Last week, an article was published on MediaPost Publications by Mark Walsh titled, “NFC To Eclipse QR Codes.” In the article, Mr. Walsh repeatedly cites a recent Yankee Group study, which makes the case for NFC and how the technology “will eventually trump QR Codes in terms of usability, security and capacity.” Not for nothing, […]

QR Code for Kids

In this month’s issue of National Geographic Kids, the publisher uses a QR Code to enhance, and bring to life, one of the magazine’s feature stories. What I like about this “campaign” is that the publisher has provided children and adults with five simple, yet detailed, steps on how to make use of the QR […]