What Forrester’s Research About Digital Agencies Doesn’t Tell Us

Forrester Research just published a report titled “The Forrester Wave™: US Digital Agencies — Mobile Marketing Strategy And Execution, Q1 2012.” The report’s Executive Summary states, “In Forrester’s 37-criteria evaluation of US digital agencies with mobile marketing services, we identified the nine significant agencies in this category and researched, analyzed, and scored them. This report […]

QR Codes in Super Bowl Commercials

Recently, it was reported that QR Codes will be used in some upcoming Super Bowl commercials and, while news like this is sure to raise awareness of the technology, my question is, how successful will the codes be with respect to scan rates and action taken by viewers (i.e., purchase a product, enter a contest, […]

Mobile Barcode Certification Program

Last week, Print2D, the Santa Monica-based mobile technology firm, announced its 2DCertified program for print service providers. As stated in the company’s press release, “The certification program will offer much-needed training for printers using QR Codes and other 2D barcode formats in their customers’ printed collateral, signage, apparel, and advertising and point-of-sale materials.” While there […]

Giorgio Armani uses Image Recognition

Giorgio Armani launched a new interactive print advertisement to promote its new Sport Code fragrance, and the interactive method used in the advertisement is based on WiMO’s image recognition technology. In the lower left-hand corner of the advertisement is copy which reads, “Scan this ad to receive a free sample. This ad is WiMo enabled. […]

Most Innovative Use of QR Codes Yet

Recently, Scandinavian Airlines launched one of the most innovative QR Code-based promotional campaigns that I have yet to see. As part of the company’s “Couple Up to Buckle Up”  2 for 1 travel campaign, Scandinavian Airlines displayed two QR Codes, side by side, on a variety of mediums (e.g., email, banners, print advertisements, etc.). The […]

It’s MLK Day…Let’s Go Shopping

Last night, while watching television, I saw a new commercial from Sears. The 30-second spot promoted upcoming sales discounts on, get this, “MLK Day.” Yes, the company has decided to turn the anniversary of Martin Luther King, Jr.’s birthday into a discount shopping day and, why not? Many consumers now have the day off so, […]