Last week, Print2D, the Santa Monica-based mobile technology firm, announced its 2DCertified program for print service providers. As stated in the company’s press release, “The certification program will offer much-needed training for printers using QR Codes and other 2D barcode formats in their customers’ printed collateral, signage, apparel, and advertising and point-of-sale materials.”
While there may be one or two other 2D/QR certification programs on the market, Print2D’s program is unique in that it provides printer’s with insurance coverage. By following a concise checklist of production requirements, which is provided during the certification process, printers qualify for insurance if the job has to be re-run because the QR Code could not be scanned.
Participants in the 2DCertified program will receive three 2-hour training sessions, delivered in webinar format or on-site, plus a concise standards manual for correct reproduction of QR Code and other 2D barcode tags on various printed materials. The first webinar is scheduled for the beginning of March.
Lastly, it’s also worth mentioning that Print2D and its parent company, Warbasse Design, have a long history of successful innovation in mobile and multi-channel marketing (i.e., these guys know what they are doing).