Pinning for Pinterest Sake

As I was researching mobile marketing conferences and events on the web this afternoon, I came across this one titled “Mobile Marketing Strategies Summit,” which is scheduled to be held in Boston later this year. While the conference’s speaker list and agenda seem solid, I have two questions or thoughts about the event and the […]

Netbiscuits Helps Publishers with 2D Bar Codes

Netbiscuits, a leading cloud platform for the development and delivery of next generation web apps across all mobile and connected devices, is currently offering (recommending) a value-added solution to publishers, which will 1) help publishers increase the number of and revenue generated from advertisers, and 2) help the advertisers themselves create successful print advertisements which […]

MPA Panel Discussion

Here are a few takeaways from this morning’s panel discussion on the use of print to mobile technology at The Association of Magazine Media’s (formerly the Magazine Publisher’s Association) Digital Conference. As moderator, I was joined by Brandon Holley (Editor in Chief, Lucky), Ed Knudson (Executive Vice President, Sales and Marketing, Digimarc) and Scott Omelianuk […]

The MPA Talks Digital

It gives me great pleasure to announce that I will moderate a panel discussion at The Association of Magazine Media’s (formerly the Magazine Publisher’s Association) Digital Conference on June 21 in New York. The panel discussion is titled, “How New Technologies Can Build a Bond with Your Audience” and the panelists include: Brandon Holley, Editor […]

Dassault uses QR Code for B2B

When Dassault Systemes, the French software company, asks in their latest print advertisement, “How far can we go?” I suppose one answer could be, “only as far as the desktop version of the company’s website.” Allow me to explain. In this advertisement, the company uses a QR Code (located in the lower left-hand corner of […]