ScanLife’s Not So Telling Numbers

Recently, ScanLife published this infographic titled, “Mobile Barcode Trend Report – Q2 2012.” While the numbers are favorable and indicate that more consumers than ever are interested in scanning codes, there is nothing here that tells us how effective these codes may or may not have been in relation to an advertiser’s campaign goals and objectives. Why no statistics on this? Surely there must be one advertising client that is proud of their campaign’s success and be willing to share. Any takers?

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