Have You Seen My Microsoft Tag Lately?

From one print ad to another, and I read a lot of them, all I notice are QR Codes, not a Microsoft Tag, or any other print to mobile code or symbol (e.g., SnapTag) for that matter. So, the question begs to be asked, what’s happening with the Tag platform and product offering?

When I look at Tag’s blog, I find it strange that of the last 10 posts, all of them have to do with QR Codes and not one is focused on the company’s proprietary code platform. Has the company given up on itself, or is it just pulling back, planning and recalibrating only to relaunch something bigger, better, smarter, easier?

Anyone care to shed some light on this or hazard to make a guess?


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