Mobile Endorsements

When an athlete endorses a particular product, it’s assumed, rightly or wrongly, that the athlete actually believes in the product and uses it regularly. When a company endorses mobile, because that’s the very product, service or solution that the company offers and promotes, doesn’t the same assumption, as with the athlete, take place and hold […]

Beer, QR Codes and Mobile

Recently, Kirin, the Japanese beer company, launched a print ad with a QR Code. Based on the experience I had scanning the QR Code, it seems as though the company knows more about beer than advertising which, I suppose, makes sense up until the point the company wants consumers to learn about and actually buy […]