It’s always interesting to see how companies choose to make use of QR Code technology. Currently, Lord & Taylor is running an in-store promotion for card applications, and displayed on the billboard is a QR Code.
What I like about this campaign is that is supports the brand in one simple way and there are no mixed messages (i.e., trying to mix brand support with product promotion). Additionally, the code is prominently displayed on the billboard, scan instructions are provided and a URL address is listed in case a shopper wishes to make use of it.
Because I did not go through the whole process of applying for a card, I wonder just how ‘improved’ the experience might have been if a shopper selected “in store” and enabled location services on their smart phone. What could have been so ‘improved?’ Just wondering.
2D Bar Code Litmus Test: PASS