Earlier in the year, Bud Light used a SnapTag as part of a Super Bowl promotional campaign, but, for next year’s event, it appears as though the company has chosen to replace the SnapTag with an open-source QR Code. If you are not familiar with SnapTag, it’s a proprietary “2D bar code” that’s based on […]
For the past several years, I have been an advocate of QR Codes, as well as other print-to-digital technology, for marketing, advertising and promotion purposes but, when I see a company use a QR Code in the way described below, the first thought that comes to mind is to say to the company’s marketing team, […]
With year end upon us, now is the time that I start to review mobile bar code-based ad campaigns, and judge which one will be named 2DBS’s Best Mobile Bar Code Campaign for 2012. Similar to how I rate campaigns on the Bar Code Litmus Test for “pass” or “fail,” I judge campaigns on their […]
For business and technology news and information, there are two mobile web sites, among others, that I regularly visit and read, Mashable and Business Insider. While both sites offer similar content and are formatted for the mobile screen, Mashable’s user experience (UX) is far superior, in my opinion, than Business Insider’s UX. Why? Let’s take […]
Recently, NBC TV in New York ran this print ad, which makes use of augmented reality technology from Aurasma. Locating and downloading the Aurasma Lite app was simple enough, but too bad scanning the page was not. After making certain there was enough light, the page laid flat and the phone’s camera was close enough […]
Today, Talent Zoo published my article titled “QR Codes: To Support or Promote?“. Thank you Carolyn.
With this, my 500th post, I thought to step away from writing about QR Code campaigns and marketing strategy, and recap how and why I started 2D Bar Code Strategy, what I’ve achieved as a result and what comes next.How and Why In November 2007, as the banking crisis started to unravel, I was laid […]