Shining a Light on QR Codes

The article below was found on Gizmodo, and I wonder how serious the author, Chris Mills, was in writing it. See my comments in bold throughout. This Clever Design Could Replace Ugly QR Codes With Light Chris Mills November 17, 2014 Gizmodo QR codes are certainly practical, but they’re also dumb and stupid and ugly and instantly […]

For Marketers: When Being Different is the Same

Recently​, ​CMO.com posted an article on holiday marketing strategies (see below). In the article, nine senior-level executives were asked their thoughts on what companies can do, from a marketing perspective, to stand out from the competition during the upcoming holiday shopping season. Of the executives that were interviewed, the majority of them said that companies […]