QR Code Case Study: UNTUCKit

Over the past several years, a lot has been written on the subject of QR codes, and how people view them as either a help or hindrance to a brand’s advertising/promotional efforts and or strategies. Besides the obvious, which is that the technology enables brands to transport consumers from the printed/physical world to the digital […]

The Customer Experience is Marketing

Today, an interesting article was posted on MarketingProfs.com titled, “Why Brands Should Sweat The Small Stuff Of Customer Experience.” In the article, the author, Paige O’Neill, talks about how companies need to pay greater attention to the customer experience, and what they can do to restore a customer’s faith and belief in the company, and […]