Netbiscuits Helps Publishers with 2D Bar Codes

Netbiscuits, a leading cloud platform for the development and delivery of next generation web apps across all mobile and connected devices, is currently offering (recommending) a value-added solution to publishers, which will 1) help publishers increase the number of and revenue generated from advertisers, and 2) help the advertisers themselves create successful print advertisements which […]

Universal 2D Barcode Scanner Now Available

Nellymoser, the mobile innovator and pioneer in rich media delivery, just announced the development of the Universal Action Code Scanner app which, for the first time ever, provides consumers with the ability to scan QR Codes, Microsoft Tags, Digimarc watermarks and UPC codes, all from the same scanning app. (Didn’t see that one coming although […]

The Association of Magazine Media – Event Recap

Yesterday, I attended an event hosted by The Association of Magazine Media (MPA), which was part of their ongoing digital series. The event was titled “Digital:Technology” and focused on “how publishers can use technology to better manage magazine content on print and digital platforms.” Part of the day-long conference was spent discussing 2D barcodes and […]

2D Barcode Adoption Falsehoods

In one article or trend report after another, two reasons are often used to explain why consumers might be slow to accept, and ultimately adopt, 2D barcode technology. The first reason has to do with the fact that there is no universal 2D barcode reader app, and the second reason has to do with the […]