B2B QR Code Failure…Why?

Bemis, the product packaging company, is currently running a B2B print campaign, which features a QR Code. When the QR Code is scanned, the reader of the ad is brought to a page on the desktop version of the company’s website. Nothing more, nothing less. And this strategy or tactic will generate sales leads how? […]

3:50 Minutes Too Long

Here’s a quiz. What type of scan resolve content is associated with the QR Code found in the print advertisement shown below? A) Home page of corporate website.B) Product page on corporate website.C) Video clip.D) Mobile-optimized landing page, which supports the QR Code’s call-to-action, and delivers value and benefit to the consumer. The correct answer […]

Dassault uses QR Code for B2B

When Dassault Systemes, the French software company, asks in their latest print advertisement, “How far can we go?” I suppose one answer could be, “only as far as the desktop version of the company’s website.” Allow me to explain. In this advertisement, the company uses a QR Code (located in the lower left-hand corner of […]

ShoreTel uses QR Code

ShoreTel, a provider of “brilliantly simple Unified Communications (UC) solutions,” their words, not mine, might wish to rethink how they “communicate” with B2B consumers via their latest print advertisement, which features a QR Code. This B2B advertisement, like so many that use 2D, fails, and does so on several levels. Let’s take a closer look. […]

Kroll uses QR Code

This B2B print advertisement, which features a QR Code, comes from Kroll, the risk consulting company. With a simple “Ask us about…” call-to-action and nothing ground-breaking in the way of scan resolve content, this campaign delivers very little to the target audience (if there is one) and, I assume, will accomplish even less for the […]