And The Winner Is…

After reviewing dozens of advertising and promotion campaigns, it gives me great pleasure to announce that the winner of the 3rd Annual Best Mobile Bar Code Campaign Award is Scandinavian Airlines. Congratulations! The grand prize of $250,000 and a Tiffany-made silver loving cup are being delivered as this is being written (that’s a joke). But, […]

Pinning for Pinterest Sake

As I was researching mobile marketing conferences and events on the web this afternoon, I came across this one titled “Mobile Marketing Strategies Summit,” which is scheduled to be held in Boston later this year. While the conference’s speaker list and agenda seem solid, I have two questions or thoughts about the event and the […]

QR Codes and A/B Split Tests

Recently, I came across QRinkle, a relatively new QR Code platform/product, which was created by the full-service advertising agency Bozell and is currently in beta. Similar to many other QR Code platforms/providers, QRinkle offers a variety of tools to help users manage their code-based campaigns more easily and efficiently, and the platform’s five main tool […]

The Marketer’s Dilemma

From one market research study to another, from one industry trend report to another, the results are in and they are all very consistent: the ownership and use of mobile phones, specifically smart phones, is on the rise globally and there are no signs which indicate that this will stop or reverse itself any time […]

Attn: All Media Buyers

If you are a media buyer tasked with researching and purchasing space for an interactive advertisement which makes use of mobile barcodes, digital watermarks, visual search, augmented reality, etc., here’s a clue…find a location that has Internet connectivity 24/7. Failure to provide consumers with the ability to interact with the advertisement, when they want to, […]

wtfqrcodes

Over the past couple of weeks, wtfqrcodes, a website that posts images of some of the dumbest and most ridiculous commercial uses of QR Codes yet to be seen (even more so than what’s found on this blog) has been gaining a lot of attention, and rightfully so. While a website like wtfqrcodes may poke […]