How Architects Can Market Themselves More Effectively

Recently, I had the need to research information on architecture firm websites and, after randomly visiting about three dozen sites, I began to notice something in common between them. (The websites that I visited belong to firms that are on Architectural Record’s Top 300 list. These firms are located across the country, focus on various […]

What You Need to Know About Building Consumer Trust

Recently, I had the pleasure of speaking with a prominent figure in the FinTech industry and, as we spoke about a variety of issues affecting the FinTech start-ups, one term was mentioned that really resonated with me: consumer trust. The term struck me, because knowing how important consumer trust is to most any company, I […]