Perfect Use of QR Code

The Wildlife Conservation Society (WCS), the organization behind New York’s zoos and aquariums, uses a QR Code on the back of their membership card, and the experience triggered by scanning the code is spot on. When the QR Code is scanned, members are brought to a mobile web site, which features links to the aquarium […]

Most Innovative Use of QR Codes Yet

Recently, Scandinavian Airlines launched one of the most innovative QR Code-based promotional campaigns that I have yet to see. As part of the company’s “Couple Up to Buckle Up”  2 for 1 travel campaign, Scandinavian Airlines displayed two QR Codes, side by side, on a variety of mediums (e.g., email, banners, print advertisements, etc.). The […]

Coach uses QR Code

Recently, Coach launched this print advertisement, which I found on the back cover of New York magazine (read: expensive media placement). Featured in the advertisement, in the lower left-hand corner, is a QR Code. When the code is scanned, the reader of the advertisement is linked to a mobile website (hooray, it’s been a long […]