Netbiscuits Helps Publishers with 2D Bar Codes

Netbiscuits, a leading cloud platform for the development and delivery of next generation web apps across all mobile and connected devices, is currently offering (recommending) a value-added solution to publishers, which will 1) help publishers increase the number of and revenue generated from advertisers, and 2) help the advertisers themselves create successful print advertisements which […]

Third Times a Charm for Sports Illustrated, Maybe

You can’t blame them for trying. Recently, Sports Illustrated announced the use of digital watermarks in the soon-to-be-released 2012 swimsuit issue, as a means to enhance the reader experience. Two years ago, Sports Illustrated used JAGTAGs in the swimsuit issue, and last year the publication used Microsoft Tags. This year, it seems as though the […]

SnapTags (Do Not) Push Scanning Technology Forward

Yesterday, an article on Publishers Weekly titled “SnapTags Push Scanning Technology Forward – Move Over, QR Codes” caught my eye, and there are a few items that I question the author, Gabe Habash, on. First, the title itself. Mr. Habash, how are SnapTags pushing scanning technology forward? As far as I know, the SnapTag technology/user […]