Want to Hire My Six-Year-Old?

Ever since my daughter was able to hold a pen, pencil, crayon, etc., she had held it in a very atypical manner. She contorts her fingers and hand in such a way that most would find uncomfortable and non-functional, but it works for her. That’s the background…now here’s the story. While some people say not […]

SmartLabel – A New QR Code Initiative

Recently, the Grocery Manufacturers Association (GMA), the nation’s largest lobbying group for the consumer product goods industry, has launched a new QR code-based food labeling platform called SmartLabel. SmartLabel QR codes will be placed on food and non-food packages and, when scanned, they will provide consumers with a myriad of product information that currently cannot […]

B2B QR Code Failure…Why?

Bemis, the product packaging company, is currently running a B2B print campaign, which features a QR Code. When the QR Code is scanned, the reader of the ad is brought to a page on the desktop version of the company’s website. Nothing more, nothing less. And this strategy or tactic will generate sales leads how? […]

QR Codes and Brand Value

The other day, I had a conversation with someone about QR Codes and brand value, and it went something like this: Question: Does a QR Code in a print advertisement add value to a company’s brand? 2DBS Answer: No. Question: Why not?2DBS Answer: Because QR Codes are merely a technology, a tool. Nothing more, nothing less. Question: […]