How to Make Every Customer Touchpoint Matter

From one industry to another, it’s becoming more and more difficult for consumers to recognize any real and/or discernible difference between one product/service and another. Maybe technology and digitization plays a large role in this but, regardless, the mass commoditization of product/service is here and few companies are immune to it. Not because they have […]

The Role of Tablets In Retail Sales & Marketing

Recently, an article appeared on iMedia Connection that caught my attention. The article  talked about tablets, and how they could be used by retailers to revolutionize the in-store shopping experience. While I agree the retail industry could make better use of technology, there are some points in the article on which I wanted to comment […]

SmartLabel – A New QR Code Initiative

Recently, the Grocery Manufacturers Association (GMA), the nation’s largest lobbying group for the consumer product goods industry, has launched a new QR code-based food labeling platform called SmartLabel. SmartLabel QR codes will be placed on food and non-food packages and, when scanned, they will provide consumers with a myriad of product information that currently cannot […]

Club Monaco uses QR Code

Club Monaco, the clothing, accessories and home furnishings company, is using QR Codes in their store windows to promote its new Spring Collection. With no descriptive and/or instructional copy other than “Check Out the Behind the Scenes Video,” I believe the company feels as though its target market is comprised of 2D barcode early adopters […]

Neustar uses Data Matrix Code

Neustar, a provider of solutions and directory services to enable trusted communication across networks, applications, and enterprises, placed this banner ad in a recent National Retail Federation e-newsletter. Rare is it to find a B2B 2D campaign, but not so rare is it to find a less than ideal 2D experience. For starters, of the […]

Express uses QR Code

Express, the specialty retailer of women’s and men’s apparel, has recently launched a two-page advertisement in Gotham magazine using a QR Code (the code is located in the lower left hand corner, but was cut off in the picture). Lots to talk about here. First and foremost, the QR Code displayed in the advertisement is […]

Columbia uses QR Code

A few weeks ago, I ordered a holiday gift from Columbia, the outdoor sportswear company. When I received the box in the mail, much to my surprise, there was a QR Code on it. Before explaining and commenting on the code scan resolve, let me give a little background on Columbia’s shipping program. When you […]

Bergdorf Goodman uses ezCode

Bergdorf Goodman has launched a magazine advertisement using a ScanLife ezCode. Although it looks similar to a QR Code, ezCode is a proprietary 2D barcode developed and owned by ScanLife. When the code is scanned, it resolves to a mobile website, which is the company’s Holiday Gift Finder. (To scan the code, a consumer must […]

Barnes & Noble uses QR Codes

Barnes & Noble is currently using this brochure to promote its NOOK eReader and NOOK app. On the last page of the brochure, there are two QR Codes (one for Android phones, one for iPhones), which can be scanned to automatically download the appropriate version of the app. Nice. While this QR Code campaign may […]

American Eagle uses QR Code

American Eagle has launched a new holiday promotional campaign, which features a QR Code. When the QR Code is scanned, the reader will receive promotional codes enabling them to save 15% off purchases made before December 24th. Three items worth noting about this campaign. First, where and or what is the call to action? All […]