How Architects Can Market Themselves More Effectively

Recently, I had the need to research information on architecture firm websites and, after randomly visiting about three dozen sites, I began to notice something in common between them. (The websites that I visited belong to firms that are on Architectural Record’s Top 300 list. These firms are located across the country, focus on various […]

When Marketing Is Silent, All Is Not Golden

Each spring, my child’s public elementary school holds an annual auction to raise money for the school and its various programs. This year, I volunteered to help solicit donations of wine from nearby wine producers and, in doing this work, an impromptu research study ensued. Granted, I might not have contacted enough producers to make […]

Want to Hire My Six-Year-Old?

Ever since my daughter was able to hold a pen, pencil, crayon, etc., she had held it in a very atypical manner. She contorts her fingers and hand in such a way that most would find uncomfortable and non-functional, but it works for her. That’s the background…now here’s the story. While some people say not […]

How to Make Every Customer Touchpoint Matter

From one industry to another, it’s becoming more and more difficult for consumers to recognize any real and/or discernible difference between one product/service and another. Maybe technology and digitization plays a large role in this but, regardless, the mass commoditization of product/service is here and few companies are immune to it. Not because they have […]

The Role of Tablets In Retail Sales & Marketing

Recently, an article appeared on iMedia Connection that caught my attention. The article  talked about tablets, and how they could be used by retailers to revolutionize the in-store shopping experience. While I agree the retail industry could make better use of technology, there are some points in the article on which I wanted to comment […]

What You Need to Know About Building Consumer Trust

Recently, I had the pleasure of speaking with a prominent figure in the FinTech industry and, as we spoke about a variety of issues affecting the FinTech start-ups, one term was mentioned that really resonated with me: consumer trust. The term struck me, because knowing how important consumer trust is to most any company, I […]

The Customer Experience is Marketing

Today, an interesting article was posted on MarketingProfs.com titled, “Why Brands Should Sweat The Small Stuff Of Customer Experience.” In the article, the author, Paige O’Neill, talks about how companies need to pay greater attention to the customer experience, and what they can do to restore a customer’s faith and belief in the company, and […]