Roger Marquis is the sole author of Marquis on Marketing. Started in 2010, the blog was first titled 2D Bar Code Strategy, which was the only blog of its kind in the U.S. to provide strategic analysis and commentary on the use of 2D bar codes (e.g., QR codes) for marketing and advertising purposes. In a relatively short amount of time, Mr. Marquis’ analysis and commentary was recognized by industry peers and the media, and helped to establish him as a thought leader in the space.
After posting over 500 code-related articles, Mr. Marquis decided to re-brand the blog to its current name in order to more accurately reflect the general marketing topics (e.g., customer service, branding, strategy, etc.) that he now chooses to write about.
Mr. Marquis has held senior-level marketing management positions at leading global brands, which include Deutsche Bank, BNY Mellon, Wells Fargo and Reed Elsevier. While at these firms, Mr. Marquis successfully formulated and implemented strategies and integrated campaigns to launch new products, strengthen client loyalty, generate sales leads, establish brand/product credibility and drive sales revenue.
Mr. Marquis conceived and established his own premium travel accessories e-commerce company, True Wind, where he managed all marketing, business development and product development activities for the business.
Mr. Marquis earned a B.S. in Marketing from Northeastern University, and resides in New York City with his wife and daughter.