Who Pulls the Mobile Barcode Strings

Recently, I met with the CEO of a company that sits at the forefront of print to mobile technology (i.e., mobile barcodes, digital watermarks, augmented reality, near field communications, etc.), and is well-respected for the campaigns they produce on behalf of their clients, as well as the market/industry research they conduct and publish. During our […]

QR Codes and A/B Split Tests

Recently, I came across QRinkle, a relatively new QR Code platform/product, which was created by the full-service advertising agency Bozell and is currently in beta. Similar to many other QR Code platforms/providers, QRinkle offers a variety of tools to help users manage their code-based campaigns more easily and efficiently, and the platform’s five main tool […]