Articles written about QR Codes often help to raise awareness about the technology and its usefulness for marketing and advertising purposes but, after reading a recently published article on Luxury Daily titled, “Should luxury marketers move on from QR Codes?“, I’m not so sure this one does. First, the article’s author, Erin Shea, never really […]
Monthly Archives: January 2013
SEAT, an automobile manufacturer based in Spain, is using augmented reality technology, from Blippar, in its showrooms to help promote and sell the company’s new Leon range of motor cars. Here’s how it works. Blippar markers (icons which instruct/entice shoppers to scan) are placed on various parts of a Leon car and, when one of […]
On Forbes.com, there’s an article titled “When QR Codes Go Rouge,” which talks about how a QR Code can be hacked and, if scanned, it can lead a person to a malicious website or wreak havoc with the workings of a person’s mobile phone. While this topic has been talked about before, and it’s certainly […]
After reviewing dozens of advertising and promotion campaigns, it gives me great pleasure to announce that the winner of the 3rd Annual Best Mobile Bar Code Campaign Award is Scandinavian Airlines. Congratulations! The grand prize of $250,000 and a Tiffany-made silver loving cup are being delivered as this is being written (that’s a joke). But, […]
Today, I read an interesting article on AdAge|digital titled, “CMOs Flock to Consumer Electronics Show to ‘Get a Feel for the Pace of Change’.” In summary, the article talks about how an increasing number of marketing executives, not just digital executives, are attending this year’s show in order to learn about the new and varied […]
The other day, I noticed an article titled “QR Codes: Fad, Marketing Trend or …” on The Social CMO Blog, and I thought it fitting to discuss the content of the article for the first post of the New Year. The article is brief and reprinted below. QR Codes: Fad, Marketing Trend or…December 9, 2012, […]
Marquis on Marketing 