It’s always amusing to read how a company says or promotes one thing, but does another, especially when it’s a marketing related company. In this case, NeoMedia Technologies, a company that provides a QR Code generation, tracking and management platform, Tweets “build customer interaction & engagement [with QR campaigns]”, yet, when you click on the […]

Recently, Wendy’s, the fast-food restaurant chain, announced that it will use NeoMedia Technologies’ QR Code platform to generate, track and manage its use of QR Codes for promotional campaigns. Strange how there’s no mention in the announcement of the lawsuit that NeoMedia brought against Wendy’s earlier in the year, which claimed that Wendy’s previous use of […]

By now, I thought articles such as the one below would cease to exist, but they do. Why? See my comments and questions  in bold throughout. How to achieve what QR codes promised, but couldn’t deliver By Peter Tanham​ What was the year? 2009? 2010? QR codes were ‘the next big thing’. They had such […]