Say One Thing But Do Another

It’s always amusing to read how a company says or promotes one thing, but does another, especially when it’s a marketing related company. In this case, NeoMedia Technologies, a company that provides a QR Code generation, tracking and management platform, Tweets “build customer interaction & engagement [with QR campaigns]”, yet, when you click on the […]

Wendy’s Partners on QR Codes

Recently, Wendy’s, the fast-food restaurant chain, announced that it will use NeoMedia Technologies’ QR Code platform to generate, track and manage its use of QR Codes for promotional campaigns. Strange how there’s no mention in the announcement of the lawsuit that NeoMedia brought against Wendy’s earlier in the year, which claimed that Wendy’s previous use of […]