As much as I pay attention and focus on 2D barcode strategy and tactics, there is one thing that I have noticed lacking in most every single strategic campaign, if not all of them. Testing. Whether it’s testing calls to action, scan resolves, code size, code placement, code instructions, code types (e.g., QR, Tag, JAGTAG, […]

Architectural Digest uses Microsoft Tags

The September issue of Architectural Digest features a number of editorially placed Microsoft Tags. Similar to what has been seen in other publications, Tags have been placed next to certain products and articles throughout the magazine, and they resolve to provide readers with additional product information, product videos and how-to videos. As shown in the example to the […]

QR Code used by Space Adventures

Space Adventures, the world’s premier private space exploration company and the only company currently providing opportunities for actual private spaceflight and space tourism today, recently launched (no pun intended) a campaign featuring a QR code. Scan the code and it resolves to a video about the company’s latest offering, a  flight to circumnavigate the moon. […]

Financial Services Firm uses Tags

The Principal Financial Group is one of the first financial services companies I have seen to create a 2D barcode magazine advertisement and make use of a Microsoft Tag. While I give The Principal points for trying, unfortunately, I do not believe this campaign will produce the results that they hope to achieve and, if […]

QR Codes used Online

OMG Android, a website focused on providing a variety of Android apps, enables people to download apps by scanning a QR code. For example, when you click on the Applications tab on the main navigation bar, and scroll down to Finance, you will come to a page that lists an app for PayPal. Displayed on the page is a […]

Tag! You’re It

It only took about three months, but I finally found one, a print advertisement from Microsoft which features one of their own Tags. When I first read the ad, it seemed well-designed and thought out, branded Tag and all, but then it dawned on me, the ad’s call to action is extremely weak, especially as […]

Now Tweet This

Back in July, Calvin Klein launched a billboard ad in Manhattan, which featured a QR code (see below). As soon as the billboard went live, so did the comments on Twitter. For days, the CK code dominated the “conversation” on Twitter among 2D barcode followers, enthusiasts, marketers, advertisers, etc. But as all of this was taking […]

Let’s Throw Marketing Dollars Away

Okay, here’s the plan, let’s buy a full-page, four-color ad in a national consumer magazine, place a 2D barcode in the ad and then have the barcode resolve to a promotional video that doesn’t work. Or, have the ad’s call-to-action be of little or no interest to the magazine’s audience. Or, don’t provide enough information […]

QR Code "Shelf Talkers"

The Port Townsend Food Coop, located in Port Townsend, Washington, launched what is believed to be the first QR code video “shelf talker” program in the country with Olympic Peninsula cheese maker Mt. Townsend Creamery. When the shelf codes are scanned they resolve to videos, which feature the Mt. Townsend Creamery’s head cheese maker talking […]

2D Barcode Solution for Real Estate Agents

Clikbrix is a newly formed Toronto-based company that focuses on providing 2D barcode and mobile website solutions for the real estate industry. From creating a professional profile page (desktop and mobile) and corresponding QR code to developing detailed property listing pages to reporting metrics, Clikbrix offers this turn-key service to real estate agents for a […]