2D/QR Barcode Strategy & Creative is a LinkedIn group, which serves as a forum for people across the country, and around the world, to share news, case studies, creative ideas, opinions, insight, etc., about all things related to mobile barcodes. If you are active on LinkedIn and have an interest in mobile barcodes, or just […]
Monthly Archives: March 2012
Eataly, the Italian food and drink emporium in the heart of New York, makes use of QR Code shelf talkers throughout the store to help shoppers learn more about the various products, and there are many, on display. This particular shelf talker is in the beer section, and what I like so much about it […]
This Verizon out-of-home billboard, which features a QR Code (see lower left-hand corner), was spotted at a near-by shopping mall. In viewing the placement of the billboard and the way the code was generated, my question to the company’s marketing/creative brain trust is, what were you guys thinking? For starters, the billboard is located on […]
Bloomingdale’s, a company that has used QR Codes in the past, is now running a new QR Code-based print advertisement to promote its new Loyallist rewards program. When the code is scanned, the reader of the advertisement is brought to a 47-second video which provides basic information about the rewards program. At the end of […]
This morning, I had the distinct pleasure of calling one of Capital One’s 1-800 customer service numbers and, I ask, does this often happen to you? I dialed the 1-800 number and was greeted with a voice recording in Spanish, asking or telling me something, which I don’t understand, because I don’t speak the language. […]
Now, back to our regularly scheduled program…the analysis of mobile barcodes in the wild. It’s been a while since my last campaign critique, and this one from Liebherr, the German kitchen appliance manufacturer, looks promising. This print advertisement was found in the April issue of Architectural Digest and, when the QR Code is scanned, it […]
From one market research study to another, from one industry trend report to another, the results are in and they are all very consistent: the ownership and use of mobile phones, specifically smart phones, is on the rise globally and there are no signs which indicate that this will stop or reverse itself any time […]
The other day, an article ran on MarketingVox titled, “The Final Word (Maybe) On Whether QR and NFC Really Work for Consumers.” The article opens with this paragraph: “There has been plenty of doubt cast on whether consumers are as enamored with QR Codes and Near Field Communication technologies as marketers are. Now, an experiment […]
If you are a media buyer tasked with researching and purchasing space for an interactive advertisement which makes use of mobile barcodes, digital watermarks, visual search, augmented reality, etc., here’s a clue…find a location that has Internet connectivity 24/7. Failure to provide consumers with the ability to interact with the advertisement, when they want to, […]
Over the past couple of weeks, wtfqrcodes, a website that posts images of some of the dumbest and most ridiculous commercial uses of QR Codes yet to be seen (even more so than what’s found on this blog) has been gaining a lot of attention, and rightfully so. While a website like wtfqrcodes may poke […]
As companies start to add the Pinterest icon to their other social site icons (e.g., Facebook, Twitter, LinkedIn, Tumblr, Flickr, Google+, etc.), whether it be for marketing collateral, advertisements, packaging, in-store signage, event signage, etc., might it also make sense to add the Pinterest icon to their mobile barcode-based campaigns (read: enable Pinterest interaction via […]
Hawaiian Airlines has launched a new out-of-home campaign using a designer QR Code. This billboard was found on the side of a New York City telephone kiosk. While it may make sense to customize a QR Code with a corporate logo and/or colors from a brand management perspective, I am not in love with the […]
Marquis on Marketing 