The publisher of The Dragonfly Effect, a relatively new book that discusses “powerful ways to use social media to drive social change,” has launched an advertising campaign, which features a QR Code. Given that a typical call to action is used (SCAN HERE TO WATCH THE VIDEO) and that no other information is provided to […]
Monthly Archives: April 2011
This photograph was sent to me by Patrick Donnelly of QRArts, and illustrates the point that user experience should and must be on top of mind when developing and implementing a 2D barcode-based advertisement or campaign. Let me set the scene. The billboard is located on the second floor of a suburban shopping mall and […]
Earlier today, this article was published on iMediaConnection. Enjoy.
Grand River Printing and Imaging teamed up with Print 2D to develop a variety of collateral pieces, which featured a designer QR Code, to help promote Detroit Earth Day 2011. The image below is a mailer/poster that was created. When the QR Code is scanned, the reader of the mailer is brought to a mobile […]
Look at the top and middle images below…see anything different between the two? The top image, which is a full-page advertisement by Goldman Sachs, displays a QR Code (lower left hand corner). The middle image, the same exact advertisement by Goldman Sachs, does not display a QR Code. A mistake? Probably not. An A/B split […]
Over the past several weeks, I have noticed television commercials by Lowe’s and Home Depot, both of which feature a 2D barcode. In the Lowe’s commercial, you see a Microsoft Tag placed on garden plant care stakes, and in the Home Depot commercial you see QR Codes placed on garden plant care stakes too. The […]
Club Monaco, the clothing, accessories and home furnishings company, is using QR Codes in their store windows to promote its new Spring Collection. With no descriptive and/or instructional copy other than “Check Out the Behind the Scenes Video,” I believe the company feels as though its target market is comprised of 2D barcode early adopters […]
Discovery Channel has launched a campaign to promote the next season of “Deadliest Catch” and featured in the campaign is a QR Code. The billboard below was spotted on the side of a New York City bus stop shelter. The QR Code is prominently displayed on the billboard and above the code the copy reads, […]
On Thursday, an article appeared on Fierce Mobile Content’s website titled, “Are 2D Barcodes Worth the Hype?” and although the author writes about 1,800 words in the article, I believe she fails to really answer her own question. Yes, the author provides a great deal of background information about the various 2D barcodes and platforms/vendors […]
Neustar, a provider of solutions and directory services to enable trusted communication across networks, applications, and enterprises, placed this banner ad in a recent National Retail Federation e-newsletter. Rare is it to find a B2B 2D campaign, but not so rare is it to find a less than ideal 2D experience. For starters, of the […]
Sprayway, a manufacturer of household cleaning products, ran this coupon offer in last week’s local Sunday newspaper. Great that the company is offering $1.00 off for consumers to try the product, but less than great is the placement of the QR Code and the mobile experience that transpires. Look where the QR Code is placed, […]
Keep a Child Alive, a charitable organization working to help people affected by HIV/AIDS in Africa and India, is using a barcode to help promote its Buy Life campaign. The barcode/platform used in the campaign is powered by WiMO. When the code in the ad is scanned, the reader is brought to a mobile website […]
Commonwealth Worldwide, a limousine rental company, recently placed this QR Code-based advertisement in Gotham magazine and the experience using the code is, quite frankly, miserable. First, the QR Code cannot be easily scanned, because 1) the code is too small (should be no less than 1″ x 1″) and 2) the code is too dense […]
Zonin, vintner of Prosecco sparkling wine, has launched a new campaign in Gotham magazine, which features a QR Code. The ad is visually stunning, and I would expect nothing less from an advertisement placed in such an upscale magazine as Gotham, but it’s a shame that the company put more effort into letting readers of […]
The Santa Monica Museum of Art has launched a new campaign to help promote the museum’s annual fund raising event, Incognito, which will be held April 30, 2011. Featured in the campaign is a designer QR Code, which has been developed by Print2D, a Warbasse Design company. When the code is scanned, the reader is […]
Porsche recently launched this print advertisement to promote its new Porsche Everyday campaign. Featured in the ad is a designer Microsoft Tag. Before analyzing the scan resolve, let’s take a look at the creative. To begin, the company has chosen to develop and make use of a designer Tag. The standard Microsoft Tag makes use […]
In many of my 2D barcode campaign reviews, I comment about code scan expectations and how an advertiser should provide some sort of clue or description along with a code, so that a consumer will know where they are being directed or what action they can expect next, once a code is scanned. While that […]
American Slide Chart/Perrygraf, a designer of specialized dimensional tools (i.e., slide charts, wheels, etc.), recently launched this direct mail campaign, which features a Microsoft Tag, or is it a QR Code? Great that the company wants to make use of 2D technology and add to the products and services that they can offer but, in […]
Marquis on Marketing 