2D Barcodes and the Brand

Recently, I read the website of a company that consults on brand management and marketing strategy and, in doing so, it dawned on me that with all that has been written or spoken about 2D barcodes, and how they are used for advertising and promotional purposes, no one has touched upon the fact that a […]

Bertazzoni uses QR Code

Recently, Bertazzoni, the Italian kitchen equipment manufacturer, launched this ad which features a QR Code. As beautiful as the ad creative/design is (although the code lacks a call-to-action, description, instruction, etc.), in addition to the product itself, much less so can be said about the 2D/mobile experience. Why? Because there is none.  When scanned, the […]