How an Engineering Firm Uses Virtual Reality

As a proponent of print-to-digital applications, such as Quick Response (QR) codes, digital watermarks and virtual reality, I am always interested when I find a company that effectively uses these types of applications to engage and interact with existing/prospective customers, elevate brand awareness and or generate interest and demand for their products or services. Recently, […]

How Architects Can Market Themselves More Effectively

Recently, I had the need to research information on architecture firm websites and, after randomly visiting about three dozen sites, I began to notice something in common between them. (The websites that I visited belong to firms that are on Architectural Record’s Top 300 list. These firms are located across the country, focus on various […]