Recently, I had the need to research information on architecture firm websites and, after randomly visiting about three dozen sites, I began to notice something in common between them. (The websites that I visited belong to firms that are on Architectural Record’s Top 300 list. These firms are located across the country, focus on various […]
Category Archives: Customer Experience
Each spring, my child’s public elementary school holds an annual auction to raise money for the school and its various programs. This year, I volunteered to help solicit donations of wine from nearby wine producers and, in doing this work, an impromptu research study ensued. Granted, I might not have contacted enough producers to make […]
Ever since my daughter was able to hold a pen, pencil, crayon, etc., she had held it in a very atypical manner. She contorts her fingers and hand in such a way that most would find uncomfortable and non-functional, but it works for her. That’s the background…now here’s the story. While some people say not […]
From one industry to another, it’s becoming more and more difficult for consumers to recognize any real and/or discernible difference between one product/service and another. Maybe technology and digitization plays a large role in this but, regardless, the mass commoditization of product/service is here and few companies are immune to it. Not because they have […]
Recently, an article appeared on iMedia Connection that caught my attention. The article talked about tablets, and how they could be used by retailers to revolutionize the in-store shopping experience. While I agree the retail industry could make better use of technology, there are some points in the article on which I wanted to comment […]
Recently, I had the pleasure of speaking with a prominent figure in the FinTech industry and, as we spoke about a variety of issues affecting the FinTech start-ups, one term was mentioned that really resonated with me: consumer trust. The term struck me, because knowing how important consumer trust is to most any company, I […]
Recently, I lost my job. Since then, I have been searching for a new position in marketing management. As I conduct my search, one area in which I have been focusing has been on the FinTech industry, because the companies within this industry hold a great deal of potential and a unique set of marketing […]
Marquis on Marketing 