Ever since my daughter was able to hold a pen, pencil, crayon, etc., she had held it in a very atypical manner. She contorts her fingers and hand in such a way that most would find uncomfortable and non-functional, but it works for her. That’s the background…now here’s the story. While some people say not […]
Tag Archives: QR Code
Recently, the Grocery Manufacturers Association (GMA), the nation’s largest lobbying group for the consumer product goods industry, has launched a new QR code-based food labeling platform called SmartLabel. SmartLabel QR codes will be placed on food and non-food packages and, when scanned, they will provide consumers with a myriad of product information that currently cannot […]
Wow! It must have been a slow news day at Search Engine Journal the other day. Kelsey Jones, the site’s Executive Editor, posted an article titled, “Why QR Codes Are More Outdated Than Your Pog Collection,” and the argument she tries to make against the use or consideration of QR codes is probably the worse […]
After reading the article, “4 Marketing Techniques that Consumers Completely Ignore” on iMediaConnection, I thought I had to address the author’s comments about QR codes. Here is what the author, Greg Kihlstrom, wrote: “QR codes You know what they are, you probably see at least several a week on various advertisements you run into. But […]
When consumers see a QR Code in a print advertisement, on a billboard, etc., more often than not they don’t know ahead of time what the code’s scan resolve will be. As a result of this not knowing, scan rates may be lower than they could or should be. Enter Quikkly. Quikkly is a UK-based […]
Marquis on Marketing 